Bluestem segmentation strategies through advanced analytics

"Being able to use multiple outcomes really helped us find opportunities in pockets of our membership database.” —Chuck Miller, Bluestem director of account management Bluestem Brands, Inc. is one of the retail industry’s best- kept secrets as a direct marketing leader and among the top 100 online retailers. Through three distinct channels—Fingerhut, Gettington.com and Paycheck Direct—Bluestem sells leading brands such as Sony, KitchenAid and Toshiba. The company promotes products online and in mailings and catalogs, shipping more than four million orders annually from its state-of-the-art fulfillment and distribution center in Minnesota.