Customer Development
Acquire, delight, and retain profitable customers with intelligent and integrated decisions.
Overview
Your ideal portfolio.
By connecting every decision you make – marketing offers, risk evaluations, onboarding messages, pricing changes – FICO helps your organization design and execute an intelligent, integrated strategy for attracting, delighting, and retaining your ideal portfolio of customers. With FICO, your organization has the control to compete and win in an increasingly crowded market.
A customer is not a moment, a customer is for life
With everything going on, it is easy to forget about the why. In this video, we are reminded that the why for financial institutions is the customer. As our CMO Nikhil Behl says, "The beauty of FICO is to allow people to live the richest life they possibly can whether that be their first home or their first car. It is really based on that individual person, and nothing else really matters at the end of the day."
Capabilities
Account Opening
Pricing Optimization
Marketing
Customer Management
Customer Communications for Customer Development
A more profitable portfolio, today.
Take the first step to building a more competitive customer acquisition and retention infrastructure.