What you think you know about digital transformation could be perilously wrong

Digital transformation is a do-or-die proposition for companies finding themselves squaring off against new digital competitors, or even long-time competitors who’ve suddenly upped their game. If you are noticing troubling trends in your business such as a rising number of customer defections—which are at record-high levels industry-wide in banking and insurance—you are feeling the first tremors of the digital disruption shock wave headed your way.