Acquire New Customers
Predictive analytics, personalized offers, profitable portfolio.
Overview
Stand out from the crowd
Facing increased competition and constrained marketing budgets, you need to work harder than ever to find and win profitable new customers. To achieve portfolio growth while staying within resource constraints, your customer acquisition strategies need to be precisely tailored to the needs of each prospective customer.
With FICO, your organization is empowered to deliver attention-grabbing campaigns and real-time experiences as consumers interact with your brand. The solution builds and continuously updates profiles as you engage with prospects and uses analytics and AI to generate the right actions to present across every touch point.
Enabling Technologies
Platform
Start simple with basic marketing strategies for fast time-to-value, then build digital sophistication as you grow.
Cloud
Deploy changes to campaigns quickly within a safe, scalable, and flexible cloud environment.
AI, Machine Learning and Advanced Analytics
Drive portfolio performance with AI and advanced analytics offerings.
Optimization
Optimize marketing offer strategies to increase profitability, balance constraints, and meet business objectives.
Growth Expectations
Technical Details
Meet and exceed acquisition KPIs with FICO technology
Find profitable prospects
Attract new audiences and grow your portfolio safely with FICO’s customer acquisition solution.