Growing Relationships

Overview

Know, don’t guess, the next best experience

Deliver contextually-relevant experiences by identifying and acting on opportunities in your customers’ journey where your products, services, or advice would add value; for example, providing a credit line increase, in real time at the point of sale, to a profitable, low-risk customer who is about to exceed their existing limit. To do this, an organization must:

Identify the best actions

Advanced analytics determine which actions (offers, messages, etc.) each customer is eligible for while considering organizational objectives such as profit, and constraints like risk exposure.

Execute strategies and adapt quickly

Create, test, and improve customer growth strategies across all applicable decision areas (pricing, marketing, collections, etc.).

Drive customer responses

Deliver actions in a one-to-one conversation through the most effective channels — email, SMS, mobile app, website — for each customer.

Enabling Technologies

With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers our solutions with the most advanced science available.